{"id":2270,"date":"2022-07-23T02:30:06","date_gmt":"2022-07-23T02:30:06","guid":{"rendered":"https:\/\/krzme.com\/?p=2270"},"modified":"2022-07-23T09:39:04","modified_gmt":"2022-07-23T09:39:04","slug":"first-gulf-bank","status":"publish","type":"post","link":"https:\/\/krzme.com\/2017\/first-gulf-bank\/","title":{"rendered":"customer-centric banking"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2270\" class=\"elementor elementor-2270\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26785bca elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"26785bca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3814d911\" data-id=\"3814d911\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c84b9e0 elementor-widget elementor-widget-spacer\" data-id=\"1c84b9e0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bc9615 elementor-widget elementor-widget-image\" data-id=\"0bc9615\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1426\" height=\"803\" src=\"https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-01.jpg\" class=\"attachment-full size-full wp-image-2280\" alt=\"FGB-01\" srcset=\"https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-01.jpg 1426w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-01-300x169.jpg 300w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-01-1024x577.jpg 1024w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-01-768x432.jpg 768w\" sizes=\"(max-width: 1426px) 100vw, 1426px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4565a54c elementor-widget elementor-widget-spacer\" data-id=\"4565a54c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c9aa9f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"52c9aa9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76455246 elementor-widget elementor-widget-spacer\" data-id=\"76455246\" data-element_type=\"widget\" data-widget_type=\"spacer.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-spacer\"><div class=\"elementor-element elementor-element-76455246 elementor-widget elementor-widget-spacer\" data-id=\"76455246\" data-element_type=\"widget\" data-widget_type=\"spacer.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-spacer\"><div class=\"elementor-spacer-inner\">In 2015, First Gulf Bank (FGB) became the third-largest bank by assets in the UAE; and a new branding concept was required to catch up with this elevated status.<\/div><div>\u00a0<\/div><div>Inspired by the bank\u2019s name, we created an experience that was truly customer-centric and put the customer\u2019s needs first.<br \/>By placing search at the center of the experience, we were able to create a familiar and \u2013 at the time \u2013 unique experience that enabled the customers to be in control and get what they needed as quickly and effortlessly as possible.<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0e99e7 elementor-widget elementor-widget-spacer\" data-id=\"1d0e99e7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46624e6 elementor-widget elementor-widget-image\" data-id=\"46624e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1426\" height=\"797\" src=\"https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-02.jpg\" class=\"attachment-full size-full wp-image-2274\" alt=\"\" srcset=\"https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-02.jpg 1426w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-02-300x168.jpg 300w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-02-1024x572.jpg 1024w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-02-768x429.jpg 768w\" sizes=\"(max-width: 1426px) 100vw, 1426px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c35761e elementor-widget elementor-widget-spacer\" data-id=\"c35761e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b89154e elementor-widget elementor-widget-text-editor\" data-id=\"b89154e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A clutter-free search experience that focuses on what really matters to the user.<br \/>Consistent and available across the website to deliver on the promise of being first.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5114bb3 elementor-widget elementor-widget-spacer\" data-id=\"5114bb3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c5eda0 elementor-widget elementor-widget-image\" data-id=\"3c5eda0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"821\" src=\"https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-03.jpg\" class=\"attachment-full size-full wp-image-2275\" alt=\"FGB-03\" srcset=\"https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-03.jpg 1500w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-03-300x164.jpg 300w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-03-1024x560.jpg 1024w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-03-768x420.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37c62d8 elementor-widget elementor-widget-spacer\" data-id=\"37c62d8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2011f62 elementor-widget elementor-widget-text-editor\" data-id=\"2011f62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inspired by the colors of the Persian Gulf, from which the bank gets its name, we created the main color palette.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6526e32 elementor-widget elementor-widget-spacer\" data-id=\"6526e32\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b05154a elementor-widget elementor-widget-image\" data-id=\"b05154a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1426\" height=\"1009\" src=\"https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-04.jpg\" class=\"attachment-full size-full wp-image-2276\" alt=\"FGB-04\" srcset=\"https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-04.jpg 1426w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-04-300x212.jpg 300w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-04-1024x725.jpg 1024w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-04-768x543.jpg 768w\" sizes=\"(max-width: 1426px) 100vw, 1426px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60855a0f elementor-widget elementor-widget-spacer\" data-id=\"60855a0f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6992b9e elementor-widget elementor-widget-text-editor\" data-id=\"6992b9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Multi-layered navigation menu<\/h4><p>In addition to the ability to access everything through search, we designed the navigation menu to give users full and easy control of their experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7c9ac elementor-widget elementor-widget-spacer\" data-id=\"7a7c9ac\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11ef44f4 elementor-widget elementor-widget-image\" data-id=\"11ef44f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1426\" height=\"1009\" src=\"https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-05.jpg\" class=\"attachment-full size-full wp-image-2277\" alt=\"FGB-05\" srcset=\"https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-05.jpg 1426w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-05-300x212.jpg 300w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-05-1024x725.jpg 1024w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-05-768x543.jpg 768w\" sizes=\"(max-width: 1426px) 100vw, 1426px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1e83af elementor-widget elementor-widget-spacer\" data-id=\"c1e83af\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a98f3 elementor-widget elementor-widget-text-editor\" data-id=\"a1a98f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Modular by design<\/h4><p>To guarantee extensibility and consistency, the website was designed to be modular with virtually limitless possible combinations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d89b01e elementor-widget elementor-widget-spacer\" data-id=\"d89b01e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e966d8 elementor-widget elementor-widget-image\" data-id=\"1e966d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1426\" height=\"1009\" src=\"https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-06.jpg\" class=\"attachment-full size-full wp-image-2278\" alt=\"FGB-06\" srcset=\"https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-06.jpg 1426w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-06-300x212.jpg 300w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-06-1024x725.jpg 1024w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-06-768x543.jpg 768w\" sizes=\"(max-width: 1426px) 100vw, 1426px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-802f6a8 elementor-widget elementor-widget-image\" data-id=\"802f6a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1426\" height=\"1009\" src=\"https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-07.jpg\" class=\"attachment-full size-full wp-image-2279\" alt=\"\" srcset=\"https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-07.jpg 1426w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-07-300x212.jpg 300w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-07-1024x725.jpg 1024w, https:\/\/krzme.com\/2017\/wp-content\/uploads\/2022\/07\/FGB-07-768x543.jpg 768w\" sizes=\"(max-width: 1426px) 100vw, 1426px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-674d915b elementor-widget elementor-widget-spacer\" data-id=\"674d915b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\/*! elementor &#8211; v3.6.7 &#8211; 03-07-2022 *\/ .e-container.e-container&#8211;row .elementor-spacer-inner{width:var(&#8211;spacer-size)}.e-container.e-container&#8211;column .elementor-spacer-inner,.elementor-column .elementor-spacer-inner{height:var(&#8211;spacer-size)} \/*! elementor &#8211; v3.6.7 &#8211; 03-07-2022 *\/ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=&#8221;.svg&#8221;]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} In 2015, First Gulf Bank (FGB) became the third-largest bank by assets in the UAE; and a new branding concept was required to catch up with this elevated status.&nbsp;Inspired by the bank\u2019s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-2270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative"],"_links":{"self":[{"href":"https:\/\/krzme.com\/2017\/wp-json\/wp\/v2\/posts\/2270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/krzme.com\/2017\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krzme.com\/2017\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krzme.com\/2017\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/krzme.com\/2017\/wp-json\/wp\/v2\/comments?post=2270"}],"version-history":[{"count":16,"href":"https:\/\/krzme.com\/2017\/wp-json\/wp\/v2\/posts\/2270\/revisions"}],"predecessor-version":[{"id":2338,"href":"https:\/\/krzme.com\/2017\/wp-json\/wp\/v2\/posts\/2270\/revisions\/2338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/krzme.com\/2017\/wp-json\/wp\/v2\/media\/2311"}],"wp:attachment":[{"href":"https:\/\/krzme.com\/2017\/wp-json\/wp\/v2\/media?parent=2270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krzme.com\/2017\/wp-json\/wp\/v2\/categories?post=2270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krzme.com\/2017\/wp-json\/wp\/v2\/tags?post=2270"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/krzme.com\/2017\/wp-json\/wp\/v2\/post_folder?post=2270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}