Al Tal Festival was planned to be a biannual festival created to celebrate and nurture children’s creativity.
In 2016, we were asked to create the festival’s visual identity by Al Jalila Cultural Centre for Children in the United Arab Emirates.
The name
AL Tal is the plural of Al Tala, which is an Arabic word that means the small palm tree.
The inspiration
The inspiration for this project came from Lego.
The simplicity of the Lego blocks speaks to all ages and helps people – both children and adults – create and express themselves without limits.
Deconstructing the Arabic spelling of the festival’s name ‘Al Tal’, we find that the letter ‘T’ represents a universal symbol: the smiley face.
Using the basic circle and square shapes, we create a uniquely styled and easily identifiable symbol.
Completed with minimalistic blocks to construct a simple, universal and memorable visual experience that spells the festival’s name.
The logo is constructed to be flexible and dynamic, while maintaining the iconic symbol at the center of the visual experience.
The logo is also designed to be expandable and seamlessly cover the multiple disciplines of the festival in its various editions.
