customer-centric banking
/*! elementor – v3.6.7 – 03-07-2022 */ .e-container.e-container–row .elementor-spacer-inner{width:var(–spacer-size)}.e-container.e-container–column .elementor-spacer-inner,.elementor-column .elementor-spacer-inner{height:var(–spacer-size)} /*! elementor – v3.6.7 – 03-07-2022 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=”.svg”]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} In 2015, First Gulf Bank (FGB) became the third-largest bank by assets in the UAE; and a new branding concept was required to catch up with this elevated status. Inspired by the bank’s […]
al tal festival for children
Al Tal Festival was planned to be a biannual festival created to celebrate and nurture children’s creativity. In 2016, we were asked to create the festival’s visual identity by Al Jalila Cultural Centre for Children in the United Arab Emirates. The name AL Tal is the plural of Al Tala, which is an […]
what is success?
Premium, progressive, young, and sophisticated. The Azera is the biggest and most premium sedan in the Hyundai lineup. Not only that, but the 2020 Azera marked the launch of a new and progressive design approach for the entire Hyundai lineup. To match the Azera’s status and position, we focused in our film on the young […]
life in perfect harmony
Harmony in parallels The newly refreshed Genesis design philosophy and branding guidelines are inspired by the idea that contrast and contradiction create balance. This balance is represented by the brand’s distinctive parallel lines. On the other hand, the Genesis experience revolves around its drivers and connoisseurs, and they’re the only way those parallels can meet […]
double, double
in 2015, Mastercard partnered with Dubai Aquarium to give its cardholders a two-for-one offer. The concept: in our two-for-one promotion, you get two of everything even the ad itself.