Harmony in parallels
The newly refreshed Genesis design philosophy and branding guidelines are inspired by the idea that contrast and contradiction create balance. This balance is represented by the brand’s distinctive parallel lines.
On the other hand, the Genesis experience revolves around its drivers and connoisseurs, and they’re the only way those parallels can meet to create a complete premium experience.
Concept slides
The premium Genesis experience is not complete without its drivers. That’s how parallels meet.
